{"title":"Boujaad Rugs","description":"\u003cp\u003eBoujaad rugs come from the small city of the same name in the Khouribga province of central Morocco, where Amazigh women have been weaving them for generations as dowry pieces and family heirlooms. They are recognisable by their warm palette of deep reds, blush pinks, and burnt oranges, and by the way no two are ever the same. Each design is drawn freehand from memory, with symbols and shapes that belong to the weaver alone. The result is something between a rug and a portrait.\u003c\/p\u003e","products":[{"product_id":"boujaad-rug-rose-garden-252-173-cm","title":"Wardiya","description":"\u003cp\u003e\u003cem\u003eWardiya — \"the rosy one\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA dance of hand-knotted diamonds in blush, cobalt, and amber — the colour language of the High Atlas rendered on a single loom. Each geometric motif placed by memory, not blueprint.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 252 × 173 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781808267638,"sku":null,"price":1650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Wardiya-Boujaad-252x173cm.png?v=1780523792"},{"product_id":"boujaad-rug-dark-earth-254-150-cm","title":"Lhemra","description":"\u003cp\u003e\u003cem\u003eLhemra — \"the red earth\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eRare in its depth — a ground of deep espresso brown animated by rose-pink geometric lines. Bold, graphic, and entirely singular. The kind of piece that anchors a room without competing with it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 254 × 150 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781815640438,"sku":null,"price":1550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Lhemra-Boujaad-254x150cm.png?v=1780523751"},{"product_id":"boujaad-rug-marrakech-story-283-149-cm","title":"Hikaya","description":"\u003cp\u003e\u003cem\u003eHikaya — \"a story\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA carpet that tells a story: amber skies, palm silhouettes, the rhythm of the medina encoded in wool. Pictorial, poetic, and impossible to replicate — woven by a single hand drawing from memory, not pattern.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 283 × 149 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781825306998,"sku":null,"price":1650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Hikaya-Boujaad-283x149cm.png?v=1780523709"},{"product_id":"boujaad-rug-crimson-souk-282-154-cm","title":"Jemaa","description":"\u003cp\u003e\u003cem\u003eJemaa — \"the grand assembly\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe intensity of saffron-dyed crimson, anchored by a bold central geometric in amber and forest green. A commanding piece — the kind the best dealers in the souk des tapis set aside for those who know.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 282 × 154 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781826814326,"sku":null,"price":1650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Jemaa-Boujaad-282x154cm.png?v=1780523627"},{"product_id":"boujaad-rug-sunset-pink-246-151-cm","title":"Ghurub","description":"\u003cp\u003e\u003cem\u003eGhurub — \"sunset\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAn electric pairing of rose and tangerine — the colours of a Marrakech sunset woven into pile. Joyful, warm, and entirely hand-made by Atlas weavers who have known this palette for generations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 246 × 151 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781826847094,"sku":null,"price":1550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Ghurub-Boujaad-246x151cm.png?v=1780523542"},{"product_id":"boujaad-rug-patchwork-medina-252-146-cm","title":"Derb","description":"\u003cp\u003e\u003cem\u003eDerb — \"a lane in the medina\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA mosaic of hand-knotted colour fields — coral, cobalt, teal, rose — assembled like a souk in miniature. No two squares are alike. The patchwork tradition at its most alive.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 252 × 146 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781826978166,"sku":null,"price":1550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Derb-Boujaad-252x146cm.png?v=1780523183"},{"product_id":"boujaad-rug-indigo-night-300-192-cm","title":"Layl","description":"\u003cp\u003e\u003cem\u003eLayl — \"night\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA rare Boujaad in deep navy — the midnight blue of the Atlas sky — with bands of coral, aqua, and cream running through it. Generous in scale, rich in character. A piece for rooms that can hold it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300 × 192 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781827010934,"sku":null,"price":2050.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Layl-Boujaad-300x192cm.png?v=1780523129"},{"product_id":"boujaad-rug-emerald-garden-233-139-cm","title":"Jnan","description":"\u003cp\u003e\u003cem\u003eJnan — \"the garden\" in Darija\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA vibrant emerald ground scattered with hand-drawn diamonds and abstract motifs in every colour — the effect of a High Atlas garden in full bloom, preserved in wool. Bold, singular, unforgettable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 233 × 139 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781827043702,"sku":null,"price":1450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Jnan-Boujaad-233x139cm.png?v=1780523078"},{"product_id":"boujaad-rug-oasis-313-200-cm","title":"Waha","description":"\u003cp\u003e\u003cem\u003eWaha — \"oasis\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAn extraordinary pictorial rug: an orange horizon, silhouetted palms, a landscape you could step into. Woven by a single weaver drawing from memory — this is not a pattern, it is a painting in wool.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 313 × 200 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781827240310,"sku":null,"price":2150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Waha-Boujaad-313x200cm.png?v=1780523043"},{"product_id":"boujaad-rug-fuchsia-243-135-cm","title":"Zahra","description":"\u003cp\u003e\u003cem\u003eZahra — \"the bloom\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003ePure, unapologetic fuchsia — a colour Atlas weavers have used for centuries to mark celebration. The geometric motifs run like script across a vivid, joyful field of hand-knotted wool.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 243 × 135 cm  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e Morocco  |  \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-knotted wool\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOne of a kind.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maison Idrissi","offers":[{"title":"Default Title","offer_id":57781828256118,"sku":null,"price":1450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9094\/9750\/files\/Zahra-Boujaad-243x135cm.png?v=1780523002"}],"url":"https:\/\/maisonidrissi.com\/collections\/boujaad-rugs.oembed","provider":"MAISON IDRISSI","version":"1.0","type":"link"}