The trade that crossed generations
Four generations. One trade. From Moulay Abdesalam's first stall in the Souk des Tapis to your door in the United States.
Moulay Abdesalam did not sell rugs. He selected them. That distinction is everything.
— The family, four generations on
The souk that started everything
In 1962, Moulay Abdesalam opened a small stall in the Souk des Tapis, Marrakech's oldest rug market, tucked behind the Djemaa el-Fna. He did not buy in bulk. He travelled to the Atlas Mountain cooperatives himself, selecting each piece by hand. The Atlas routes, the cooperative relationships, the eye for weave density and dye quality: passed down through observation, not documentation.
Four generations later, his great-grandchildren have brought the trade online. Not to scale it. To preserve it. The same rugs. The same cooperatives. The same family.
in the Souk des Tapis
The story so far
Moulay Abdesalam opens in the Souk des Tapis
The first stall. Marrakech, 1962. He begins travelling to Atlas Mountain cooperatives to source directly, a practice no other souk trader followed at the time. The standard is set from day one.
Moulay Habib carries the trade forward
His son inherits the eye for selection and deepens the cooperative relationships across the Atlas Mountains. The standard holds.
A family trade takes root
Moulay Habib's sons join the trade. What began as one man's stall becomes a family business — the Idrissi name established in the Souk des Tapis as a house of selection, not volume.
Ismail brings it online from London
The fourth generation launches Maison Idrissi. The same rugs, the same cooperatives, now delivered to your door in the United States.
How a rug reaches you
Woven at the cooperative
Hand-knotted or flat-woven by Atlas Mountain weavers. Each piece takes between three weeks and three months to complete.
Selected by the family
We assess every piece in person: weave density, dye quality, structural integrity. Only pieces that meet the standard are listed.
Documented and shipped
Photographed, documented with a provenance card, and dispatched via DHL Express within 48 hours of your order. Fully insured.
Arrived, DDP
Delivered duty-paid. No customs fees on arrival. The price you see is the price you pay.
What we stand behind
One of a kind
Every rug is listed once. When it sells, it is gone. No restocking, no reproductions. What you see is the only one in existence.
Free delivery, no customs
DHL Express, fully insured, duty-paid. No customs fees on arrival. The price you see is the price you pay, to your door in the United States.
14-day returns
If your rug is not right for your space, return it within 14 days. No forms, no questions. A full refund processed within 5 working days.
Family provenance
Every rug ships with a provenance card: origin, age, weave type, and dimensions. A document of authenticity, not a marketing insert.